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Sunny Saints St. Bernard Rescue

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What Are Your First Impressions of Facebook's New Timeline?

3/13/2012

9 Comments

 
Facebook
Did you know there are 800 million Facebook users? 800 million! We may be stating the obvious here, but as a non-profit organization we count on people like YOU to support us on Facebook (FB) so that we can ALL help to get the word out about those dogs in need of rescue & forever homes. For years our FB “Welcome” page has educated visitors about our organization and with Facebook’s new changes, our “Timeline” is now our permanent Facebook landing page…  That means, marketing our Sunny Saints on Facebook just got harder, thanks to the new Timeline layout the social media giant is forcing on company pages March 30th.

We imagine that most of you (like us at Sunny Saints) are unaware that in its preparations for going public, Facebook quietly introduced a new algorithm that chokes our updates so that no more than 16% of our fans see our messages in an attempt to make us pay for its “Reach Generator” (a new service available with premium managed accounts). Seem unfair?  Why should Facebook screen or otherwise filter messages users have requested? Answer: increased profits. How can you help? Visit our FB page frequently and push the “Share” link beneath our posts to help us to spread the word about dogs in need of rescue/homes!

The general consensus among the media is that you’re either going to love or hate your new profile and most of us already recognize that the more information that Facebook users share, the more valuable the site is for advertisers, which can then target ads to users with laser precision (even if you aren’t looking to buy anything while using the site).  You have until March 30, 2012 to “voluntarily” implement the new Facebook Timeline and if you don’t make the changes yourself before then, your old Facebook page will automatically be converted into the new layout (and you might not like what you see). Better to plan for it and manage it now (while there’s still some time left) and whatever you do, don’t fall prey to scams that claim to be able to “remove” Timeline from your profile!

Love it or hate it, for the sake of our Sunny Saints who are counting on all of us, we hope that you will continue to support us on Facebook by navigating your way through the chaos & clutter (the heavy emphasis on visuals in this redesign is not lost on us as the cover photo and personal information alone consumes half the length of a maximized browser) to ensure that you not only see “our” posts, but the important posts made by “others” (our Supporters) .

We encourage comments below… Reminder: This blog is intended to be “family friendly” and comments which include offensive or inappropriate language will be edited or deleted.

9 Comments
Robin Holden
3/13/2012 06:15:13 am

Hate it!

Reply
Jen Geller
3/13/2012 06:32:22 am

Confusing and difficult to keep up with new postings. They really are going to lose a lot of people over this.

Reply
Eve Hart link
3/17/2012 02:19:17 am

I HATE THE TIMELINE

Reply
Kristen B
3/13/2012 07:02:18 am

I’m worried about what this means for rescues. I’m afraid dogs will die because people wont see posts. I’m glad you suggested that everyone check your page frequently and scour it so that no dogs slip between the cracks.

I've been using FBs Timeline for a little more than a month to feel my way around the new design & get used to it but I want my old profile back! Its pulling up old posts for everyone to see and Facebook doesn't make it easy to hide them. I dont like flip-flopping from one side to another as you post new items. I don’t want to fill in past life events,

Reply
Pam Henry
3/13/2012 07:26:33 am

I understand that Google and others have been developing similar sites to compete with Facebook. As much as we have all loved it in the past, with Timeline, the Reach Generator option and their going public and possibly selling our personal information, perhaps now is the time to look elsewhere for that public outreach forum to switch Sunny Saints to,

Reply
Amanda Silva
3/13/2012 10:54:12 am

I agree with Pam. I think that branching out to other venues to reach public is a good idea. The new timeline looks like it does still need some tweeking to be user friendly. I do realize that it is "free" advertising, and sometimes we are stuck with what we have.. but I also think that the more resources that SS is able to utilize will be of benefit for those that do not (yes they are out there) have a FB account..

Reply
jojo bala
3/13/2012 09:56:28 am

Hated it.
Avoiding it changing over on my own page. Very difficult to navigate. Sad to read the reasoning behind the whole thing.

Reply
Lynn Christian
3/13/2012 10:09:07 am

HATE TIMELINE!!!

Reply
Kim Spector link
3/14/2012 07:42:13 am

I am not very fond of the new format to say the least. We completely support you and the saints and will do whatever we can to get your message out there...you can always count on us!

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